Building the digital home for an apparel brand.

Create a polished ecommerce experience that presents the apparel brand professionally and provides a foundation for product discovery and future sales campaigns.

The storefront is organized so visitors can move from the brand introduction to individual products without friction. Product imagery leads, with product details kept close to the purchase action.

Because many shoppers arrive on their phones, the layout was considered at mobile width first — readable type, comfortable tap targets and a shopping journey that stays clear on a small screen.

Alongside the website, a WhatsApp marketing setup was completed for the brand. It gives Panurgic a direct channel for answering customer questions and a ready foundation for announcing the launch and running future promotional campaigns.

The channel is in place and ready to use. Its impact will be measured once the launch campaign is underway — no results are reported here before that happens.